Tuesday, November 18, 2008

Google Ambush - Bang or Bust?

Google Ambush - Bang or Bust?

by Creztor Tessel


Does the idea of creating a new PPC campaign promoting ClickBank products give you the shivers? If yes, then Google Ambush might have just what you are looking for. Google Ambush is the most recent set of tools created to give PPC marketers an a leg up over the competition.

For people who are familiar with using PPC to selling goods on the internet, they realize that the common process of steps required to go through from choosing what to sell, researching keywords, uploading your PPC campaign details, creating an optimized landing page and then launching the campaign. Google Ambush streamlines this complex process by taking many frequently used tools and making them accessible all via an interface. Almost every important aspect of launching a PPC campaign from finding new products to promote and tracking how successful your keywords are is included in the Google Ambush interface. No longer will you be forced to have several websites and applications open as you look for new products and carry out the necessary research. With a simple click of your mouse, you'll have access to a wide range of tools to make your life easier.

One thing that makes Google Ambush so useful, and ultimately this is what it was meant to do, the most popular and heavily used internet marketing websites and tools are all rolled into a single interface. The online interface covers 5 main sections - Product Finder - Keyword Research - Campaign Loader - Landing Page - Tracker. Product Finder gives you easy access to the ClickBank marketplace. Keyword Research gives you access to the Google keyword suggestion tool. Campaign Loader provides a quick way to create, edit and update your adwords campaigns. Landing Page allows just about anyone to create review style landing pages with ease and Tracker assists in helping marketers track profitable keywords and clicks. All of the above can be accessed from within the Google Ambush web interface. This is possibly the greatest advantage of of Google Ambush. You have access to just about everything you need in one single interface.

The strongest feature of Google Ambush, offering simple and easy access to many tools in one interface, is perhaps its biggest downfall. Google Ambush is a tool intended to assist PPC marketers by greatly speeding up the steps that one needs to go through when picking, setting up and promoting a new ClickBank product. While there is a multitude of tools in the interface, they are all available online for free. To gain access to the ClickBank marketing, you just need to open up a free account with ClickBank. Anyone can use the Google keyword tool and no account is required. While website design and tracking of keywords may be a little scary to some beginners, there are ways that these steps can be done for free or very little cost through purchasing readymade templates that can be easily edited. Another thing to keep in mind is that Google Ambush stores all your PPC campaign data online. This may cause some marketers concern over just how safe their valuable market research and profitable PPC campaign data is.

The primary goal of Google Ambush is to make the life a PPC marketer easier by speeding up the necessary steps in PPC campaign creation. It doesn't just try, it does in fact succeed. Having a multitude of tools in one interface does save you time and for many PPC marketers, time is money. Thanks to the Google Ambush all in one interface, you will be able to quickly find new ClickBank products, setup campaigns and then easily track profitable keywords to improve the performance of your campaigns. The biggest problem with Google Ambush from a PPC marketer's point of view is that all your campaign data is stored online and potentially at risk. For people who want a simple and easy way to get access to of the frequently used tools in PPC marketing, Google Ambush may just be just what they are searching for.


About the Author

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